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With more than 500,000 trucking companies in the United States, growing your trucking business can be stressful but, it is achievable. While the industry grows more and more competitive, the best way to remain relevant is to find customers to work with regularly. So, it is essential to take every opportunity to improve your business. These include effective marketing tactics, staying compliant by filing UCR Renewal, and many more. Having the right strategy in place for marketing your business helps build brand credibility and trust. It also increases brand visibility, generates new business, and many more. Read on as Global Multi Services explain different marketing ideas to boost your trucking business.

 

UPDATE YOUR WEBSITE

An online presence is a great way to attract your potential consumers. Having a website is a great way to keep your business relevant in the digital world. Therefore, every trucking company needs an effective website designed by an experienced web professional with graphics and technical skills. These create an online environment that showcases all aspects of your services, such as company history, high-quality images, videos, articles, and info-graphics.

The “Contact Us” page provides an email and a toll-free number for reaching the company. It must also be simple, easy to navigate, and user-friendly.  Nobody is interested in a website that is frequently down, contains dead links, or is outdated.

USE SOCIAL MEDIA

Social media platforms such as Facebook, Twitter, Instagram, Pinterest are places where people with similar interests come together. It is a simple but impactful marketing tool for your trucking business. Having a social media account builds trust and creates an online reputation. It also helps you connect with your customers and gives you an additional avenue to reach your targeted customers.

Plus, social media allows your customers to rate your work and recommend you to others. When building your social media profile, ensure all the information is correct and include a toll-free number, website link, and many more. You can also have multiple social media account but make sure the information is the same.

STAY COMPLIANT WITH UCR RENEWAL

Staying compliant is a vital part of your trucking business. Obtaining your IRP Plate, IFTA Permit, filing UCR Renewal, and many more can boost your reputation. Your customers are at peace knowing you have all the licenses and permit to transport their freight. Companies like Global Multi Services make handling paperwork easier and help you stay in compliance without stress. These prevent fines, penalties, and delays.

IMPROVE CUSTOMER SERVICE

According to analysis, many companies fail because they do not stay in touch with their customers. Therefore, if you want to stand out and gain repeat customers, you must have good customer service. Send them emails and newsletters about your newest services. Be available to answer their question and update them when needed. Let your customers know you care about them and address complaints with caution. Always remember that loyal customers are the best type of customers.


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Trucking companies are responsible for transporting goods for many industries in the United States. They range in size from a single truck to hundreds of trailers. They are a critical function in the economy and make it possible to deliver finished goods to satisfy consumer needs. The trucking business is quite profitable but also has its downside. Trucking companies are required to register for permits and licenses to operate across multiple jurisdictions. These include UCR Permit, New York HUT, MC Authority, IRP, USDOT, and many more. They also need to comply with many regulations given by the Federal Motor Carrier Safety Administration and the Department of Transportation. Read on as Global Multi Services walk us through the pros and cons of using a trucking company.

PROS OF USING A TRUCKING COMPANY

FLEXIBLE AND COST-EFFECTIVE

Trucking companies are undeniably the most cost-effective way to transport freight from one point to another. Trucks are the best mode of transportation and the cheapest of all. They can pick up and deliver goods from any land-based location. It is an attribute unmatched by any other freight mode. They are also the best for transporting goods and raw materials within a short distance.

FAST DELIVERY SERVICES

Trucking companies are responsible for transporting many raw materials and goods in the United States. They are the best for small and large cargo shipments. They are fast, reliable, also the best delivery system no matter the distance.

GREAT VISIBILITY AND CONVENIENT

Trucking companies use sophisticated technologies to streamline their services. These include providing tracking devices and satellite tracking that gives shippers real-time visibility to their freight at all times. Therefore, you don’t have to worry about the safety of your freight. They are a great option for companies that transport large quantities of goods.

MULTIPLE SERVICE

One of the benefits of using a trucking company is the provision of multiple services. Trucking Companies provides different services depending on your needs. These include LTL And FTL shipping, warehousing, inter modal transport services, same and next-day delivery, freight management, logistics, and many more. It helps build a relationship and use one trucking company to transport all your goods. It also results in cost savings and better reliability.

THEY HAVE UCR PERMIT

The Unified Carrier Registration is a federally mandated program that requires trucking companies operating interstate and international commerce to register their business in their base state. They also need to pay an annual fee, based o the number of vehicles in their fleet. The registration is used to organize safety programs for the trucking industry.

CONS OF USING A TRUCKING COMPANY
THEY CAN BE EXPENSIVE

Trucking companies are sometimes expensive for long-distance transportation of goods and raw materials.
These can be very much of high cost for the commodities which are little low graded and are to be transported from one place to another.

SUSCEPTIBLE TO TRAFFIC AND WEATHER

Trucks are often affected by traffic, weather conditions, infrastructures, and many more. These can cause a delay in delivery.